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Rolland’s Pierre-Michel Raymond digs deeper with Triple Pundit.

Given climate change’s increased importance vs. carbon footprint, and given Rolland’s smallest footprint in the North American paper industry – Answer the question: What are the benefits to climate change, of Rolland having the smallest footprint in North America?

And given the answer – it is logical for Rolland’s paper to be readers’ number one choice in terms of paper brands to partner with.

Carbon claims can sometimes be misleading (e.g., carbon offsetting investments which are still tied to fossil fuels) and Rolland is on a journey to reduce its carbon footprint, in its own way.

With the heightened conversation around carbon neutrality and the option to buy credits, consumers may think this is a viable solution to climate change and environmental impact. But carbon neutrality can be misleading.